Samuel O. Adeyemi is a seasoned media strategist with expertise in Reputation Management, Media Entrepreneurship, and Journalism. He has extensive experience in various areas of the media industry, including Print, Marketing, Digital, Political Communication, and Journalism. As a media strategist, Samuel helps organizations and individuals increase their visibility, maintain top-of-mind awareness among their target audience and stakeholders, and boost their brand equity. He has worked with senior media consultants on political campaigns and has consulted for companies in various sectors of the Nigerian economy.
Samuel is the Lead Strategist at Media DNA, an Integrated Marketing Communication firm that creates and enhances the influence of purpose-driven organizations and individuals. He serves as the Public Relations Executive (PRE) on the executive council of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), the largest chapter of communication professionals in Nigeria.
He has facilitated training sessions at DigifyNG, a Facebook-sponsored project that helps young people thrive in Africa’s digital economy.
As a faculty member of PR Academy, Samuel shares his expertise on Political Communication Strategy and Crisis Communication with new entrants into the marketing communication industry.
Samuel is the author of two best-selling books, including his latest work “Look Really Good,” which focuses on reputation management, crisis communication
and personal branding.
He derives pleasure in meeting people who are truly passionate about national/global transformation and soldering a lifelong relationship with them.
Among the notable projects implemented with his team are:
–   2022 World Forum for Africa
–  2015 and 2019 Nigerian Presidential Elections
–  2020 Ondo State Gubernatorial Election
–  World Economic Forum on Africa, Abuja 2014
–  National Confab 2014
–  Youth Mobilisation for Nigerian Budget 2014 Jam, in conjunction with IBM
–  Bayelsa State Investment & Economic Forum
–  Federal Inland Revenue Service: Register Your Business Campaign
–  Lagos Business School Entrepreneurship Fair 2015

Specialties: Public Relations; Digital Communication, Strategic Communication. Planning; Political Communication; Reputation Management; Execution and Evaluation; Content Development; Public Affairs; Intelligence Gathering; Crisis Communication & Journalism.